These are still the same foundations that drive our business today. So at our last investor meeting, we spoke about three core foundations that we believed would differentiate Spotify in the market-Ubiquity, Personalization and Freemium. So let’s take a quick look back at what we said we would do, and what we achieved. And the value creation opportunity is very high.īut nothing inspires confidence like a proven record of success-and success that can be effectively replicated over and over again with better and better results over time. And based on what we see, we are accelerating our moves to seize that opportunity in the near term. But what’s even more, we’re really investing in building a fantastic, multi-sided platform that has all the ingredients to become one of the truly unique creative platforms in the world. To start, I believe we have a great product and importantly, our business is doing really well. So today we are going to say the quiet part out loud and directly address these assumptions.

And others may even think that the audio market is limited and perhaps not that significant. You think that Spotify is a great product with a great experience.īut some may also think that we’re a bad business or at least a business with bad margins for the foreseeable future. So as you assess our progress, let me start with what I am sure some of you are thinking. And frankly, we probably haven’t done a very good job of explaining it. Spotify went public in 2018 and four years into that journey, we have netted some notable accomplishments and we all know that we’ve weathered our share of challenges, but we’ve also morphed pretty dramatically as a business and I’m not sure that journey is fully understood.

I also want to talk about why I believe our future is a lot bigger, and even a lot more interesting than what you might have heard of previously. And we will cover our progress, our investments and dig into how we evaluate success and how I believe that you should think about our business as investors. And today, you will hear from me and a few members of our team about their own observations on the big bets we are making. And thank you all for joining in person and for those of you joining through our webcast.

Good morning and welcome everyone to Spotify’s 2022 Investor Day.

Spotify founder daniel ek